Event: Product Clicked

This event is typically triggered when a customer clicks on a specific product on a website or mobile app. The expected properties for this event include information such as the product price, quantity, SKU, ID, position on the page, name, URL, brand, variant information, and category. All of these properties are optional and will not cause errors if they are not included.

Expected properties.

Tip

All properties are optional. If any property is missing it will not be processed and no error will be reported.

Name	Expected type	Example
price	float	19.99
quantity	int	1
sku	string	"12345"
id	string	Product ID: "12345-abc-398jsd8"
position	int	1
name	string	"Example Product"
brand	string	"Adidas"
url.image	url	https://www.example.com/products/example-product/image.jpg
url.page	url	https://www.example.com/products/example-product
variant.size	string	XL
variant.color	string	"Red"
variant.name	string	"Red LS"
category	string	"Apparel"

Auto indexing

Auto indexing helps to make data easy to find by creating a structure that organizes the data. This structure is made by copying information from the different parts of the data and putting it into a specific format that can be used to analyze and group the data. This is particularly helpful when dealing with unstructured data that needs to be organized in order to be useful.

This table describes which event property will be copied to event traits.

Event trait	Event properties
ec.product.id	id
ec.product.name	name
ec.product.sku	sku
ec.product.category	category
ec.product.brand	brand
ec.product.variant	variant
ec.product.price	price
ec.product.quantity	quantity
ec.product.position	position

Copy event data to profile

Data will not be copied to profile.

JSON example

{
  "price": 19.99,
  "quantity": 1,
  "sku": "12345",
  "id": "67890",
  "position": 2,
  "name": "Example Product",
  "url": {
    "page": "https://www.example.com/products/example-product",
    "image": "https://www.example.com/products/example-product/image.jpg"
  },
  "brand": "Example Brand",
  "variant": {
    "size": "Small",
    "name": "Example Product - Small - Red",
    "color": "Red"
  },
  "category": "Example Category"
}

Tracker example

// Track Product Clicked event
window.tracker.track('product-clicked', {
    "price": 19.99,
    "quantity": 1,
    "sku": "12345",
    "id": "67890",
    "position": 2,
    "name": "Example Product",
    "url":{
        "page": "https://www.example.com/products/example-product",
        "image": "https://www.example.com/products/example-product/image.jpg"
    },
    "brand": "Example Brand",
    "variant": {
        "size": "Small",
        "name": "Example Product - Small - Red",
        "color": "Red"
    },
    "category": "Example Category"
  });