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Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Data collected is used to build custom reports and measure user engagement and retention.

Resource configuration and set-up

In order to enable an integration between Mixpanel and Tracardi you need an API. Mixpanel has developed a number of APIs for clients to use that provide a substantial amount of added functionality and give clients the means to customize data analysis. Mixpanel uses Project tokens for API authentication, it is an identification sent along with each piece of data you send to your project.

To view the Project token:

  1. In the Mixpanel header bar, click the icon with your initials.
  2. Under "PERSONAL SETTINGS", click Profile & Preferences.
  3. Click Project in the left navigation bar.
  4. In "Projects", you see each project in the organization. Each project contains values for its token, API key, and API secret.

If you need more help with getting your Project Token visit (this page)[]