Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Resource configuration and set-up
Google Analytics has 2 versions. The latest one is Google Analytics 4. Google Universal Analytics will become obsolete in 2023.
Google Universal Analytics ID
If you are a Universal Analytics user:
- Open Google Analytics
- Click the ‘Admin’ tab
- In the left-hand column, click Tracking Info
- Click ‘Tracking Code’
- Your code will be available here. For Universal Analytics users, the codes start with “UA.”
- Copy the code and paste to the Tracardi Resource Form.