Event: Product Added To Basket

This event should be used when a customer adds a product to their shopping cart.

Expected properties.

Tip

All properties are optional. If any property is missing it will not be processed and no error will be reported.

Name	Expected type	Example
price	float	10.99
quantity	int	2
sku	string	1234
id	string	Product ID: 5678
name	string	Blue T-Shirt
url.page	url	"https://example.com/products/1234"
brand	string	Nike
variant.color	string	Blue
url.image	url	"https://example.com/products/1234/image.jpg"
variant.size	string	Medium
variant.name	string	Blue T-Shirt - Medium
category	string	Clothing > T-Shirts > Men's

Auto indexing

Auto indexing helps to make data easy to find by creating a structure that organizes the data. This structure is made by copying information from the different parts of the data and putting it into a specific format that can be used to analyze and group the data. This is particularly helpful when dealing with unstructured data that needs to be organized in order to be useful.

This table describes which event property will be copied to event traits.

Event trait	Event properties
ec.product.id	id
ec.product.name	name
ec.product.sku	sku
ec.product.category	category
ec.product.brand	brand
ec.product.variant	variant
ec.product.price	price
ec.product.quantity	quantity

Copy event data to profile

Data will not be copied to profile.

JSON example

{
  "type": "product-added-to-basket",
  "properties": {
    "price": 19.99,
    "quantity": 2,
    "sku": "TSB001",
    "id": "12345",
    "name": "Black T-Shirt",
    "url": {
      "page": "https://example.com/products/tsb001"
    },
    "brand": "Example Brand",
    "variant": {
      "color": "Black",
      "size": "M",
      "name": "Black T-Shirt - M"
    },
    "category": "Clothing"
  }
}