Event: Loyalty Card Added

This event should be used when a customer adds or receives a loyalty card. An example usage of this event would be when a customer signs up for a loyalty program and is issued a loyalty card.

Expected properties

Tip

All properties are optional. If any property is missing it will not be processed and no error will be reported.

Name	Expected type	Example
expires	datetime	2023-12-31T23:59:59.999Z
name	string	My Loyalty Card
issuer	string	MyStore
id	string	12345

Auto indexing

Auto indexing helps to make data easy to find by creating a structure that organizes the data. This structure is made by copying information from the different parts of the data and putting it into a specific format that can be used to analyze and group the data. This is particularly helpful when dealing with unstructured data that needs to be organized in order to be useful.

This table describes which event property will be copied to event traits.

Event trait	Event properties
loyalty.card.id	id
loyalty.card.name	name
loyalty.card.issuer	issuer
loyalty.card.expires	expires

Copy event data to profile

When an event occurs, the data associated with it will be automatically duplicated in certain profile properties. You can refer to the table below for the exact mapping of which fields will be copied.

Profile field	Event field	Action
data.loyalty.card.id	traits.loyalty.card.id	Data will be assigned to profile always regardless if it was set or not.
data.loyalty.card.name	traits.loyalty.card.name	Data will be assigned to profile always regardless if it was set or not.
data.loyalty.card.issuer	traits.loyalty.card.issuer	Data will be assigned to profile always regardless if it was set or not.
data.loyalty.card.expires	traits.loyalty.card.expires	Data will be assigned to profile always regardless if it was set or not.

JSON example

Here is an example of how the event data might look in JSON format:

{
  "type": "loyalty-card-added",
  "properties": {
    "expires": "2023-12-31T23:59:59.999Z",
    "name": "My Loyalty Card",
    "issuer": "MyStore",
    "id": "12345"
  }
}