Tracardi Customer Data Platform
Tracardi is an open-source Customer Data Platform.
TRACARDI is a Customer Data Platform that provides a low-code/no-code solution for businesses looking to use customer data for various purposes. As an API-first platform, TRACARDI can be easily integrated into a wide range of systems, whether brand new or legacy.
One of the key features of TRACARDI is its ability to ingest, aggregate, and store customer data from multiple sources in real-time This allows businesses to manage customer data at any scale, ensuring that they have access to the most up-to-date and comprehensive information.
TRACARDI also provides tools for managing and modeling customer data, including the ability to define rules that shape the data as it is delivered and copied into user profiles. This allows businesses to segment customers into custom groups and target them more effectively.
In addition to managing customer data, TRACARDI can also be used to personalize the user experience through real-time customer segmentation and targeting. This allows businesses to deliver more relevant and targeted content and experiences to their customers, improving the overall customer experience.
TRACARDI also provides tools for unifying customer data from various sources into a single profile, including the ability to de-duplicate customer records and blend multiple customer accounts into a single unified profile. This makes it easier for businesses to manage and understand their customer data.
Finally, TRACARDI is a powerful framework for creating marketing automation apps, enabling businesses to easily send data to other systems and automate various processes. Overall, TRACARDI is a comprehensive platform that provides a wide range of tools for managing, understanding, and utilizing customer data.